The School of Management was established in July 2006. It currently offers three undergraduate programs — Marketing, Financial Management, Social Work — and one junior college program — Big Data and Accounting. At present, there are more than 1,000 undergraduate students enrolled. The School has always adhered to the principle of “learning for practical application, cultivating both virtue and talent,” aiming to cultivate application-oriented management talents that meet market demands. The School has achieved remarkable results in faculty development, practical teaching, and talent training.

Strong Faculty： The School brings together a group of outstanding teachers from well-known universities and enterprises, with profound academic accomplishments and rich practical experience. Teachers with senior professional titles and doctoral degrees account for 38%. Meanwhile, the School has established internship and training bases with multiple well-known enterprises, providing students with abundant internship and employment opportunities. Industry elites are regularly invited to give lectures and participate in course teaching, offering students the latest industry insights and practical experience.

Emphasis on Practical Teaching： Based on the regional economic development needs, the School has designed a three-tier skill development path of “Foundation – Collaboration – Creation,” restructuring the logic of practice-oriented education. In terms of practical platforms, the School’s “Experimental Zone for Innovative Training of Application-Oriented Management Talents” was recognized as the second batch of provincial-level experimental zones for talent training innovation in Jilin Province; the “Modern Enterprise Management Experimental Teaching Center” was rated as a provincial-level model center for experimental teaching; and the “Jilin Province Research Base for Modern Enterprise Management Talent Training” was recognized as the second batch of “Higher Education Research Bases in Jilin Province.” By simulating real business environments, students consolidate theoretical knowledge in practice. The School also actively organizes students to participate in various competitions, achieving outstanding results in events such as the National College Student Simulation Competition.

Frontier-Oriented Curriculum：The School regularly updates its curriculum with an application-oriented approach, inviting industry experts to participate in course revisions and launching frontier courses such as “Big Data Analysis and Decision Making,” while eliminating outdated content to ensure the knowledge is up-to-date. Supporting textbooks have been compiled, incorporating the latest practical cases and industry knowledge to enhance practicality and timeliness. In recent years, the School has published 8 monographs and 3 textbooks. Notable achievements in curriculum development include one provincial-level curriculum ideological and political demonstration project, one provincial-level excellent case in curriculum ideological and political education, two provincial first-class courses, one provincial-level innovation and entrepreneurship reform demonstration course, one first batch of provincial school-enterprise co-developed courses, and one provincial-level excellent course.

Enhanced Talent Training Quality: Graduates, with solid professional knowledge and outstanding practical abilities, are highly praised by employers, with many entering renowned enterprises and institutions. The School emphasizes students’ comprehensive quality development by organizing diverse academic and cultural activities, providing better opportunities for practice, growth, and development.

Financial Management Program

Program Objectives：This program cultivates application-oriented management talents with strong social responsibility, correct values, profound humanistic literacy, scientific spirit, solid professional knowledge in financial management, strong job-related abilities, creative thinking, innovation ability, and entrepreneurial spirit. Graduates are competent to work in accounting, financial management, taxation, auditing, and related positions in administrative and enterprise institutions.

Main courses： Accounting, Management, Financial Management, Investment, Organizational Behavior, Statistics, Financial Shared Services, Big Data Analysis and Decision Making, Intelligent Financial Applications, Microeconomics, Tax Law, Financial Analysis, Strategic Management, Financial Regulations, Financial Accounting, Management Accounting, Auditing, etc.

Program Features:

1. Emphasis on Interdisciplinary Integration: Combines management and finance, covering accounting fundamentals and integrating core content from finance and management

2. Emphasis on Data Analytics and IT Empowerment: Integrates financial shared services, financial big data mining, and ERP system operations

3. Practice-Oriented Training: Realistic simulations, including business sand tables, tax training, shared services, and internship assignments

Career Prospects:

1. Corporate finance positions: financial analyst, budget manager, tax specialist, CFO, covering industries such as manufacturing, the internet, and new energy.

2. Financial institutions: bank credit management, securities investment banking, fund company investment analysis, with a focus on financial modeling and risk assessment.

3. Third-party service institutions: auditing in accounting firms, financial consulting in management consulting companies, agency services in tax firms, requiring familiarity with accounting standards and compliance requirements.

4. Emerging fields: including financial digital transformation consultant, cross-border e-commerce financial operations, ESG (Environmental, Social, and Governance) report analyst, and other emerging positions.

Duration & Degree: Four years; awarded the Bachelor of Management degree

Marketing Program

Program Objectives: This program cultivates high-level application-oriented talents who uphold socialist core values, possess strong social responsibility, humanistic spirit, scientific literacy, well-rounded development in morality, intelligence, physical fitness, and aesthetics, as well as continuous learning and innovative abilities. Graduates master modern economic management theories, methods, and skills in management, economics, and marketing, and are capable of analyzing and solving practical problems, undertaking roles in market research, marketing planning, and sales management.

Main courses: Management, Economics, Marketing, Consumer Behavior, Statistics, Market Research, Quantitative Marketing, Business Negotiation, Operations Management, New Media Operations, Strategic Management, Sales Management, E-commerce, Logistics Management, Fundamentals and Applications of Big Data

Program Features:

1. Curriculum aligned with digital talent demands, integrating disciplines, industries, and professional knowledge, offering courses such as Big Data Applications, Quantitative Marketing, New Media Operations, and Data Analysis Training

2. School-enterprise cooperation to enhance students’ job competencies, with industry partners participating in curriculum design, teaching, internships, and graduation projects

3. Practice-oriented training through simulations, competitions, enterprise internships, and community practice, supported by well-equipped teaching centers

Career Prospects: Brand management, marketing planning, market research, digital marketing, sales management, supply chain management, event planning, new media marketing, teaching and research

Duration & Degree: Four years; awarded the Bachelor of Management degree

Social Work Program

Program Objectives:

1. Cultivates interdisciplinary talents with solid social work theory, sociology, and psychology foundation, capable of social service, management, and research, with rural awareness and global perspective

2. Balances values and skills, emphasizing “people-oriented, helping others to help themselves, fairness and justice,” strengthening ethical judgment and practical skills, meeting demands in social governance and welfare

3. Ensures well-rounded development in morality, intelligence, physical fitness, aesthetics, and labor, equipping students with abilities in social investigation, resource integration, and policy analysis for service in grassroots communities, public organizations, and government departments

Main courses:

1. Core theoretical courses: Introduction to Social Work, Introduction to Sociology, Human Behavior and Social Environment, Case Social Work, Social Security, Group Social Work, Community Social Work, Social Policy, Social Administration, Social Work Laws and Policies
   2. Specialized courses: School Social Work, Youth Social Work, Elderly Social Work, Rural Social Work, Family Social Work, Social Work for People with Disabilities, Women Social Work, Corporate Social Work
  3. Practical courses: Social Service Agency Practice, Social Investigation and Analysis Practice, Social Work Service Practice, Community Practice, Property Management Practice
  4. Research methods courses: Social Research Methods, Social Statistics, Fundamentals and Applications of Big Data
  5. Feature application courses: Social Work Communication Skills, Judicial Social Work, Psychological Counseling and Guidance, Property Management

Program Features:

1. Value-driven and practice-integrated: Centered on "helping others to help themselves," integrating ethics and practical training, strengthening service to vulnerable groups and professional mission

2. Specialized service focus: Offering targeted courses for elderly care, disability rehabilitation, youth protection, and building practical platforms with partner institutions

3. Project-based skill development: Running internal social work agencies to undertake government projects, integrating practical cases and internships to enhance social service, project management, and policy implementation skills

4. Digital empowerment and policy responsiveness: Courses on Big Data applications and digital management of social organizations, training students to optimize service processes and interpret policies for rural revitalization and grassroots governance

Career Prospects:

1. Government departments: positions in social policy formulation, welfare management, and community development within civil affairs, judicial, health, and education systems.

2. Social organizations and non-profit institutions: project management, service design, and evaluation roles in foundations, social work agencies, and charitable organizations.

3. Grassroots service sector: case support, group interventions, and community building in community service centers, subdistrict offices, and medical institutions.

4. International and emerging fields: participation in international non-governmental organizations (NGOs), corporate social responsibility (CSR) departments, or specialized services in judicial correction and disability rehabilitation.

Duration & Degree: Four years; awarded the Bachelor of Law degree

Big Data and Accounting Program

Program Objectives: This program cultivates application-oriented management talents with strong social responsibility, correct values, profound humanistic literacy, scientific spirit, solid professional knowledge in big data and accounting, strong job-related abilities, creative thinking, innovation ability, and entrepreneurial spirit. Graduates are competent to work in accounting, financial management, taxation, and related positions in administrative and enterprise institutions.

Main courses: Accounting, Management, Financial Management, Investment, Statistics, Financial Shared Services, Big Data Analysis and Decision Making, Intelligent Financial Applications, Tax Law, Financial Regulations, Financial Accounting, Management Accounting, Auditing

Program Features:

1. Same-level teaching with undergraduate standards, aligned with Financial Management program in content, quality, assessment, and management

2. Integrated school-enterprise talent training model (“Double Certificate + Skills + Internship + Promotion”), with professional qualification training, virtual simulation of real business, and integration of enterprise job requirements

3. Demand-oriented training focusing on practical skills and rapid employment, targeting foundational accounting operations and professional certification

Career Prospects:

1. Corporate finance positions: financial analysts, budget managers, tax specialists, and CFOs, covering industries such as manufacturing, the Internet, and new energy.

2. Financial institutions: roles in bank credit management, securities investment banking, and fund company investment analysis, with a focus on financial modeling and risk assessment.

3. Third-party service organizations: auditing in accounting firms, financial consulting in management consulting companies, and representation in tax service firms, requiring familiarity with accounting standards and compliance requirements.

4. Emerging fields: positions such as financial digital transformation consultants, cross-border e-commerce finance operators, and ESG (Environmental, Social, and Governance) report analysts.

Duration:  Three years; Junior College Diploma

Website: http://web.bdxy.com.cn/gl/
Tel: 0434-6091114